A curious design studio helping your business by tapping into our limitless creativity.
Work with us to bring your ideas to life through the power of design.
Hey there!
Meet Torie (she/her) - our owner and creative lead
Torie Fager is a Creative Lead, brand designer, and website optimization strategist who helps businesses craft visually striking, strategically sound, and conversion-ready brand experiences. She specializes in the full brand ecosystem, from visual identity and messaging to UI design, creative direction, and CRO-driven website strategy.
With a background that blends design craft and analytical thinking, Torie guides clients through building brands that not only look beautiful but perform with purpose. She loves shaping identity systems that feel cohesive and intentional, then extending those systems into websites that are intuitive, user-centered, and optimized to drive measurable growth. Her work lives at the intersection of creativity and behavior, aligning visual storytelling with user insights and data-backed decision-making.
Outside of work, Torie enjoys traveling with her husband and daughter, hiking and climbing through North Carolina’s trails, skiing, and watching Formula 1. These experiences inspire her creativity and fuel her passion for building brands that reflect authenticity and connection.
Torie holds a BFA in Visual Communication Design from the University of Indianapolis. After four years in agency and in-house roles, she founded Torie Fager Creative in 2022 and has since partnered with clients across industries providing creative leadership, brand direction, and high-performance website strategy.
