Rolling Pin Bakehouse
Rolling Pin Bakehouse started the way the best food brands do. A family recipe, a roadside stand, and a mom who just wanted something flexible enough to work around four kids' schedules. Now it's a growing CPG line with a PBS feature to its name. As spec work to dig deeper into the CPG space, I built the brand a new foundation: logo system, packaging, website landing page, and social assets designed to feel nostalgic but fresh, warm but with real shelf punch. The heritage was already there. This rebrand just made sure you could see it from across the aisle.
SERVICES Provided
Brand Identity
Creative Strategy
Illustration
Packaging Design
Website Design
Social Graphics
This is an unsolicited concept project created to demonstrate my design approach. It is not affiliated with Rolling Pin Bakehouse.
