Lid Licking Sauce

Lid Licking Sauce isn't just a great Carolina BBQ sauce, it's a brand built around giving back, with philanthropy cooked right into the identity. Working with Brasco, Torie helped develop the full logo system, packaging design, and brand collateral, including a booth backdrop for events. The challenge was capturing the sauce's personality: bold, Southern, and a little playful, while leaving room for the heart of the brand to shine through. The result is a cohesive identity that holds up everywhere, from the shelf to the farmers market tent.