Arrow SPM

In 2019, Arrow Electronics elevated from primary sponsor to title sponsor of Schmidt Peterson Motorsports, and with that came a full rebrand. Torie designed the new identity for the newly christened Arrow SPM, threading the needle between honoring two decades of SPM history and stepping boldly into a new era. Arrow's signature gold became the primary color and guiding force of the system, giving the brand a premium, high-performance edge while keeping a nod to the team's roots. What started as Arrow SPM would go on to attract McLaren Racing as a partner in 2020, eventually evolving into the Arrow McLaren IndyCar Team it is today — one of the most recognized outfits in American open-wheel racing.